Interactive billboards take a step forward.

28/08/2010 at 06:11 Leave a comment

I don’t know who made the first interactive billboard, but I do know they are a great way to get people’s attention! On FastCompany.com you can see what I mean, by watching the video of a giant model walking in front of an image of the crowd below, taking polaroids and grabbing people out of that crowd. Designer Chris O’Shea apparently made a similar billboard, called Hand From Above, which unleaches a giant hand from the BBC Big Screen.

Like it? Then you’ll also like a selection of interactive billboards on interbent, which – according to them – must have worked. You can find it here.

And for the McDonalds’ fans among you, click here.

Got your attention?

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Entry filed under: Advertising, English articles, Marketing.

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