Pilot Handwriting.

07/10/2010 at 22:39 Leave a comment

Yesterday i saw this video in my course. I have shared it already in the beginning of August on my Facebook and Twitter page, but this seems to be a good opportunity to share it on my blog as well. McCan Lowe called it on their Twitter page “Just a great idea: Fun, relevant and beautifully executed!” and Tim Willems used it yesterday as a digital example of a communication strategy. It was a great example because it’s hard for something so ‘non-digital’ (and personal) as a pen to respond to the digitised world, but Pilot did it very well!

You can also find it here.

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Entry filed under: Communications, English articles, Marketing.

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