Heinz trials first augmented-reality #mobile campaign

03/11/2011 at 15:02 Leave a comment

Heinz has launched a 12-week trial using image-recognition AR apps on Apple and Android smartphones and tablets.Customers that download the free app can unlock Heinz Tomato Ketchup-based recipes. To do so they must hover their device’s camera over the product, which will then open with a pop-out recipe booklet. This works across all packages from Ketchup bottles to small sachets.” (see video above)

Source: new media age



Entry filed under: English articles.

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